Marketing Tennis Apparel To The Masses

That’s why we see a lot of the stars wearing definitive collections of clothes from major sports clothing brands such as Nike, Adidas, and others.
An excellent example of this is the current marketing of the clothing lines of top players in men’s singles such as Roger Federer and Rafael Nadal. Both players are under Nike when it comes to their tennis gear, and the contrast between the apparel of the two players works to the company’s advantage. Aside from the stark difference in playing style, the two figureheads of the tennis scene also have contrasting tennis fashion sense. Nike works this to its advantage by making the players’ tennis gear fit their own personal styles. Federer is the formal one, with his thigh-length shorts and standard-fit polos. Nadal is the renegade, with his sleeveless tops, capri shorts, and broad bandanas.
While men’s tennis seems to be a stickler for the traditional style, women’s tennis has seen tremendous variations over the years. Perhaps it has to do with the equation of women and fashion?there’s just too much to play with when it comes to women’s clothing.
Who can forget Serena Williams’ shiny black catsuit in the 2002 US Open? There’s also Bethanie Mattek’s body-hugging leopard-print getup in the 2004 US Open. Then again, when it comes to over-the-top outfits, Maria Sharapova’s Swarovski-studded gear bedazzled the US Open in 2007.
Another factor that women’s tennis has going for it is the sex appeal. Yes, folks, there are a ton of people who watch women’s tennis because those long-limbed ladies are simply irresistible in the variety of tennis gear. Some might find the fashion sense of scantily-clad women’s tennis players somehow offensive.
However, the fanciful garb combined with the on-court action really just blends into something that transcends form and skin. The curves of the players are accented by the motion of their skirts, which make watching women’s tennis a visual treat all its own. That’s why many find delight in seeing the various forms of Dinara Safina, Ana Ivanovic, and Maria Sharapova whether it’s on TV, on the Net, or live.
Marketing tennis players and their apparel sometimes overshadows the game itself. For example, one of the most well-known tennis stars is Anna Kournikova. A quick scan of her pro career shows nothing spectacular, although she was one of the best doubles players in the women’s circuit back then. In singles, though, she had 4 finals appearances in 130 tournaments, and never winning one. She never made it to any Grand Slam event final.
Still, her celebrity came mainly from becoming one of the poster girls for tennis apparel. She became popular and appreciated for her modeling shoots, which have been perceived as quite sexy and beautiful. Just how popular did she become? Get this: Her name was one of the most-searched strings of text on Google a while back.
Tennis apparel, in its various forms and incarnations, has tremendous marketing potential. So long as you can find the right type of gear for the right kind of player, it’s a winning combination.

Playing Tennis Basics -what You Need To Know

Tennis is one of the games played in the Olympics and one of the most popular. The word tennis alone would automatically refer to lawn tennis while the table tennis is referred as is it is or ping pong. The difference between the two is implied in their names: lawn tennis is played on the lawn/grass while the table tennis is played in the table and uses a much smaller racket.

Both games of tennis are played by either two people (called singles) or two teams with two people each (doubles) with each holding a racket. The objective of the game is simple: to pass the ball successfully to the opponents side without breaking the rules.

Before playing tennis, it is important to know the rules first. You may ignore its history, its origin, or whatever, but never skip the rules. So, here are the basic rules that a beginner would need to know.

Lets talk about scoring first. The scoring does not begin with 1; it begins with 15, then 30, 40, then game. So basically, a player just needs to win 4 rounds to win the match. However, the game may extend when the scores are tied at 40-40 which is called a deuce.

In this case, the one who scores next will only have the advantage and would not yet win. It is called advantage-in if the server was the one who scored and advantage-out if its the receiver. If the player has the advantage and scores again, he wins the match. Otherwise, the scores are back to deuce.

The game starts when the server serves the ball from the deuce court and diagonally to the opponents deuce court. The deuce court is the box to the right of each player. After the first point, the server will then serve the ball from the advantage court, which is the box to the left of each player. Players will alternate between these courts after a point has been made.

The point is lost when the ball exceeds the line or if the ball does not make it to the opponents side and if a player breaks one of the other rules.

There are other important rules but these are just the basics. The rules are pretty simple but playing tennis itself is complex. You need a lot of stamina and strength to be able to play this game.

Tennis Elbow Remedy

Is there really a tennis elbow remedy? If you are suffering right now, this article can help!

Have you ever had the unsettling feeling of a pain on the outside of your arm near your elbow joint? Does it feel like the pain just suddenly happens and gets worse if you pick up even the lightest object?

If you answered yes to these questions, then there is some important information that you need to know before you develop a more severe, debilitating condition. It is possible that this condition can take years to recover from, not to mention a good sum of money.

The arm condition that I am talking about is called tennis elbow.

This condition is mainly seen in people who are in the 35-55 year old range, and no you do not have to play tennis to get this condition. Actually, out of all the reported cases of tennis elbow, only 5% are from tennis players.

This condition is extremely serious; it can take up to two years to fully recover if it gets very bad. The sad part is that most people do not even realize how they get this injury. Unfortunately, if this condition is not treated it will get a lot worse.

Generally, the first signs of this injury are slight soreness on the outside of the elbow. Over time it will develop into a tightness of the muscles in the forearm. If you do not have this condition treated as soon as you get these symptoms, you may not be able to easily straighten your arm every morning when you wake up. Mindless activities like turning a doorknob become a tedious task.

If you believe that you have this injury please do not ignore it. Get help now before it gets worse. Seek out a proper tennis elbow remedy fast.

Visit: tennis elbow secrets revealed review

The Tennis Mind Master Review – The Easiest Guide To Become A Pro Tennis Player

Playing tennis is great for burning calories, and blowing off frustration. Yet its also an addiction that challenges players to obtain professional at it. If this is your ultimate goal, then conditioning and practice would be the keys. Bring an optimistic mindset towards the court, understanding that youre going to become a professional tennis player.

Being a professional in a sport is difficult to say the least, but tennis is one of the roughest. Tennis is really a solo sport where the burdens fall to simply one player. That said, playing a solo sport teaches valuable lessons in self reliance and may be one of the most rewarding sports to play, especially at the professional level.

General instructions :

1. Start playing tennis in a very young age. Most professional tennis players started playing as soon as 6 or 7 years old. It requires an incredible quantity of dedication to experience professionally and starting while very young is simply one aspect of this dedication. Be aware that starting to play a sport this early in some children can adversely effect their social growth. There are numerous types of child prodigies that flame out before they’re even teenagers.

2. Hire a tennis coach. If this can be afforded, it’s the best way to get the personal one-on-one coaching that is needed in this highly competitive sport. Also, tennis coaches sometimes have contacts that may open more doors to better tourneys and marketing from the player.

3. Enroll in the USTA (United State Tennis Association). Whenever a person joins the USTA it gives them access to all of their tourneys and experience in the sport. If the child plays well in the tourneys they can become ranked. Once ranked they get invites to the bigger tourneys and finally work their method to the paid professional ranks.

4. Enter as numerous tennis tournaments as you possibly can to gauge the talent level of the ball player, even when these tourneys aren’t USTA (United State Tennis Association) certified. The more practice in a tourney setting the greater.

5. Practice, practice, and then practice again. This might seem cliche but practice is one of the only methods for getting better in a sport. And in tennis this is particularly true. One advantage of tennis is the fact that it is a solo sport along with a player does not have to depend on others to be able to practice. So grab the racquet and begin practicing at this time!

Suggestion that you should know :

– Accept coaching.
– Other players can easily see precisely what youre doing in the game. One of them may provide you with a tip that helps you overcome a mistake or acquire a new skill. Be willing to hear anything a person says about the game. The information you collect will end up being helpful while you make an effort to become a professional tennis player.

Few things You will need:

– Tennis shoes, not cross training sneakers or basketball shoes
– Tennis racket with good stringing
– Club membership is good, but any court access works
– Lots of balls

Now, lets discuss about The Tennis Mind Master created by tennismindmaster.com and just how it may help you. I really hope this short The Tennis Mind Master Review will aid you to differentiate whether The Tennis Mind Master is Scam or a Genuine.

If you are wondering about The Tennis Mind Master Review, you’ve come to the right place. In a nutshell, we take reviews of product seriously.

The Tennis Mind Master has been manufactured to program the mind for pressure tennis. It trains your conscious mind to come out with the way, to interpret tension as a positive emotion. It releases your subconscious to do what it already knows ways to do–hit a tennis ball inside a relaxed, calm, and accurate manner, even when the score reaches match point!

The Origins Of Tennis

The origins of tennis game, as any other game of racket and ball, are traditionally credited to 11th or 12th century French game paume which was played with the hand and later advanced into jeu be paume with the use of rackets. However, not all historians agree on this subject. There is a theory that the word tennis comes from the name of Tinnis, a town in ancient Egypt, and the word racket “” from rahat, meaning “palm of the hand” in Arabic. It is believed that different versions of the game were played in ancient Egypt, Rome and Greece, although there is no additional evidence to that.

The balls initially used in tennis were made of hair, wool or cork wrapped in cloth or leather. The true history of tennis begins in the 1850″s, when Charles Goodyear, of Goodyear tire fame invented vulcanized rubber, and the first rubber tennis balls were introduced to the world. The vulcanization of rubber is a process that prevents natural rubber from deteriorating so quickly. Nowadays, tennis balls are manufactured using high technology equipment, come in white or yellow colors, and all the specifications are regulated by the ITF (International Tennis Federation).

Walter Clopton Wingfield is usually given credit for the invention of modern tennis. He actually patented the game in 1874, pronounced a new set of rules and moved tennis from indoors to outdoors. The same year first tennis courts appeared in the United States, and shortly after that in Russia, India, Canada and China.

The first tennis championship was held in 1877 in Wimbledon, and is still considered the most prestigious one. US Open came into being a while later in 1881. Now there are four Grand Slam tennis tournaments: US Open, French Open, Australian Open and Wimbledon.

Sony Ericsson Open was founded in 1985 by a tennis player Butch Buchholz with the aim to make it number one tennis tournament of the year, or at least second after Wimbledon. His attempt failed, although this championship is considered to be the 5th most important tennis event of the year. It is traditionally held in Florida in March-April, the prize money is $9 million, and Sony Ericsson tennis tickets can cost up to $2000.